A 1 minute video can now be added to Standard, Premium and Ultimate ads on carsales allowing you to enhance your listing and attract more buyers.
Videos can provide extra information that is sometimes challenging to show in photos. Whether you'd like to tell a story, pitch your sale, show off a unique selling point or simply describe your vehicle’s condition, adding a video to your ad is highly recommended.
Here are some tips from the professionals at carsales, to help bring your ad to life using video.
Show it off!
Think of your vehicle as the star in your favourite movie, tele series or play. Show off your vehicle in pristine condition. For the best lighting, shoot on a cloudy day or early in the morning. Avoid harsh direct light and shooting at night.
Try not to get too caught up in the backdrop – the simpler the better. Make the vehicle the centre of attention.
Some peace and quiet
Remember to turn off the car radio and avoid areas with music playing in the background. Music in your recording may be a copyright violation. Assume the buyer is watching with the sound off and ensure you can also get your message across without sound.
Planning is key
Videos on ads at carsales can be up to 60 seconds long so make them count by planning what you want to showcase in advance. You need to own all content and not show illegal, illicit, or offensive content.
No one likes to follow a shaky video. Try your best to keep the camera steady!
Don’t go overboard and showcase what photos can’t
Focus on the best two or three key features of the vehicle. Avoid trying to squeeze in too many. Consider what a video can show that perhaps a photo can’t. For example: a powered tailgate or folding the roof on a convertible.
Don’t be afraid to edit
Take your video to the next level and bring out your inner artist. Adding some simple cuts and transitions can help your video stand out.
Remember to follow the rules and guidelines for uploading videos to your carsales listings. And finally, and most importantly, have fun with your videos, show some personality and tell a story.
Video Specifications & Technical:
- Must not be longer than 60 seconds
- Image Ratio: 16:9 – Landscape/horizontal only.
- Home button on the RIGHT, video may be upside down if recorded with the home button on the left.
- File Format: .mp4, .mov